A Wonderful Skin Care Brand To Try

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Travel any where, search anywhere, and you might realize that there are obviously over a thousand beauty brands on the market now. There are so many selections, picking the appropriate skin care items may be a bit overwhelming. I’m going to assist you to minimize the options by using a simple criteria of what can be vital in selecting skincare items. We can eliminate virtually all of the companies by checking that the items are from a brand that is; owned independently, are free of toxins, and are cruelty-free. These are universal values that we all share and everyone supports from a brand.

Independently owned brands are brands which won’t taken any outside money in exchange for a perecent of control of the brand. These companies are commonly refered to as Indie brands. There are several Indie brands around the market that exist on a small basis due to their smaller size. Plus there are various Indie brands which are forcing the movement and have succeeded into a national existence. There are also a few Indie brands that are pursuing the goal of being globally traded. One such leader in the Indie space is Russell Organics. The brand is selling across every beauty channel from mass beauty to prestige. Russell Organics is also internationally distributed, with a publicly stated target of being the only globally traded Indie brand. When selecting an Indie brand beware of not disclosed outside investors. We have looked, and nearly every one of the bigger so-called Indie brands have taken outside investors.



The next criteria for selecting a great skincare product is it being toxin free. What does this truly mean? There are many chemicals, botanical ingredients, waxes, and extracts used to formulate products. A large percent of these ingredients are synthetic toxins that have been shown to be toxic to humans and to the environment. Russell Organics is leading the Clean Beauty movement by never using harmful ingredients and by entirely listing every ingredient in every product. Search for yourself. Look at products. Do clean beauty see ingredients listed as fragrance? Did you realize that parfum may contain in excess of 1000 chemicals and you would never realize which ones? Talk about a dangerous scenario. Did you ever enter into a space and smell a parfum and at once have water eyes and start to sneeze? These are the harmful chemicals that can also be hiding in your skin care products. A great resource to check on ingredients is Environmental Working Group which has made a deep database of ingredients and listed their toxicity.

The last criteria is the brand being cruelty free. What does cruelty-free really mean? There is common confusion about the phrase. Let us start by identifying that to be cruelty-free, the product is required to be a vegan brand. That requires no animal derived ingredients like milk, honey, beeswax are never added in any product. That removes at least 95 percent of the brands on the market. The other issue for being cruelty-free is having not tested products on animals. All of the global mass skin care brands have tested on animals. This lust for profits at the expense of killing animals is inexcusable and shouldn’t be supported by purchasing their products.

In summary, these simple primary filters will assist you to narrow down the list of selections to those brands that are worthy of your support. From there it may be an easy process of selecting the proper skincare product for your skin type.